1993, J. Walter Thomspon
1999 "Diamond Solitaire" J. Walter Thompson Company
I just love both of these ads. They are so classic and say just enough, without saying too much. The silhouette is something that many ad's have tried to copy-- I think the black and white definitely adds to the romance of them as well. The ad is trying to say that diamonds are classic, they will never go out of style. The B & W is also classic and helps to connect the meaning of "A Diamond is Forever".
2001 "Theatre" J. Walter Thompson
1999 "Diamond Solitaire" J. Walter Thompson Company
I just love both of these ads. They are so classic and say just enough, without saying too much. The silhouette is something that many ad's have tried to copy-- I think the black and white definitely adds to the romance of them as well. The ad is trying to say that diamonds are classic, they will never go out of style. The B & W is also classic and helps to connect the meaning of "A Diamond is Forever".
NEW
2001 "Theatre" J. Walter Thompson
2001 "Tree" J. Walter Thomson
These more recent TV spots are far different from the first 2 old ones. They tell romantic stories, yes, however, I just don't like them as much as the classic ads. Where the stories are very sweet, they are almost too much. They are almost too corny for me to watch, and I am not anti-romance, I love a good romantic comedy.
"Eve" 2005, Les Ouvriers du Paradis United, Paris
This print ad was one of a series of many. It is so different from the other De Beers ads that we see, especially the print ads which are mostly black and white. It was done by Les Ourvriers du Paradis, which is an ad agency out of Paris. I like how the work is different from the ads done by JWT, however, this ad definitely looks more like your typical jewelry ad or the typical jeweler's ad. I think this might be one of those cases where you shouldn't fix what isn't broken. Nonetheless, the ads of this campaign are pretty, just not classics.
This print ad was one of a series of many. It is so different from the other De Beers ads that we see, especially the print ads which are mostly black and white. It was done by Les Ourvriers du Paradis, which is an ad agency out of Paris. I like how the work is different from the ads done by JWT, however, this ad definitely looks more like your typical jewelry ad or the typical jeweler's ad. I think this might be one of those cases where you shouldn't fix what isn't broken. Nonetheless, the ads of this campaign are pretty, just not classics. 
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