Tuesday, February 24, 2009

Early Coca Cola vs. Recent Coca Cola


Circa 1890s "Drink Coca Cola 5 cents" 






















This ad features a famous actress from the era named Hilda Clark.
 This ad fascinates me because it is so hard to believe that this is the same Coke being advertised as today. It is also interesting to look at how Coca Cola was using celebrity endorsers even in the 1890s! Aside from the Joe Green ad, Coke does not seem to use very many celebrities in their current advertising, that is really more of a Pepsi thing.

1938 "Thirst Asks Nothing More" D'Arcy Agency


1955 "There's Nothing Like a Coca Cola" McCann Erickson, New York

This commercial is so funny. I cannot believe how long it is for one, and also advertising back then was so plain and simple. The spokesman here talks to the audience as if they are truly stupid. 

1959 "Be Really Refreshed" McCann Erickson, New York










1975 "Look for the Real Things" McCann Erickson, New York

This ad is one of my favorites! Its all about being united, feeling happy and loving others--just like the Coke ads today, you feel happy after seeing how happy these people from this commercial are while drinking Coke. 

1982 "Coke Is It!" McCann Erickson New York


1993 "Always Coca-Cola" Creative Artists Agency






















I love the "Always" campaign, once again, more ads that make you feel happy from Coke. 

2007 "Video Game" W + K Portland

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