Besides from the obvious awesomeness of the way that this machine works, I believe that the ad itself is an example of advertising as art for a variety of reasons. For one, the machine flows beautifully, the viewer feels as if they are gliding right along with each part of the "cog". Each sound the "cog" projects is just as audibly appealing as the process is visually intriguing--you just want to keep watching in awe. Secondly, this ad is an example of the art of communication. As popular as this ad is, as many people and not just the ones studying advertising have seen it, it was never released through traditional media outlets. It is the product of viral advertising, nonetheless, it is extremely effective in my opinion.
#2 Coca Cola "Happiness Factory" Wieden + Kennedy Amsterdam
This commercial is just so well-done. It engages you as a viewer and is just so thoughtfully creative. It reminds of what a little kid would imagine going on inside of a vending machine. It is wistful and leaves you feeling happy because of the paranormal universe that Coke has created.
#3 Amnesty International "Ink" TBWA/Paris
The message and execution of this ad are beautiful. Not only is it deep, it is moving. I think that TBWA does a great job dealing with the serious, and possibly uncomfortable topic of human rights. This ad, however, it the opposite of "hard to watch advertising".
#4 Adidas "The Impossible Huddle" TBWA/Germany
If this is not art I do not know what is. This piece of non-traditional advertising, done by TBWA/Germany was put inside of a train station just before UEFA Euro 2008 (equivalent to the Olympics of soccer). It is 56 ft tall and each figure is supposed to be a famous soccer player! It is called "Impossible Huddle" because each of the players are all-stars and are all from different countries. I think that this is one of the coolest piece of non-traditional advertising I have ever seen! TBWA/Germany also did another piece for Adidas called "The impossible Goalkeeper" which is also pretty incredible.
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